theleamtech identity / v0.2 / 2026·05
A study of light

A geometric G with a beam of amber light passing through it — the gleam.

01 / The mark

A letter that catches light.

The G is constructed from a single circle and one beam — neutral on every surface, with one warm accent that does all the work.

on dark · zinc 950
on paper · warm white
02 / The wordmark

The G stays — even when there's a word around it.

The same mark, set inline at cap height. The capital G of theGleam is the logo; remove the letters and you still have the brand.

theleamtech
full · with techon dark
theleamtech
full · with techon paper
theleam
short · no suffixon dark
theleam
short · no suffixon paper
03 / At every size

Holds together from page header to footnote.

The geometric G is built from one circle, so it stays readable as it shrinks toward favicon scale.

scale
theleamtech theleamtech theleamtech
04 / Favicon

The G alone, at browser-tab size.

The same mark, no padding tricks — it survives at 16 pixels because nothing in it is decorative.

48
32
16
paper · 48
32
16
05 / Palette

One warm accent. The rest is light and ink.

The brand carries a single colour. Everything else is neutral, so the gleam never has to fight for attention.

Gleam amber
brand · accent#F59E0B
Ink
neutral · 950#09090B
Paper
neutral · warm white#F4EDE0
06 / Your call

What needs nudging?

Look across the page, then tell me where the mark wants to move. The smallest adjustments tend to be the ones that matter — a kink in stroke weight, a hair more amber, a slightly tighter wordmark.

  • G — bigger / smaller / higher / lower inside the word?
  • Ring stroke — thicker / thinner / different opening angle?
  • Amber beam — keep the gradient, or go flat #F59E0B?
  • tech after theGleam, or drop it so the logo is just theGleam?
  • Anything that just doesn't feel right.